As one of the groups on this list put it, "Being an MSP can feel like being on an island." (ASCII Group)
You are responsible for your clients' entire technology infrastructure, your team's livelihood, and the financial health of a company you probably built from nothing. And yet most of the decisions you make (on pricing, hiring, service delivery, tooling, growth strategy) you make alone.
That is the problem peer groups solve.
The research is consistent and the anecdotal evidence is overwhelming: MSPs who are active in a peer group or professional community grow faster, are more profitable, and make better business decisions than those who go it alone. IT Nation Evolve reports that member companies grow 20% faster than the industry average. TruMethods documents that its TruPeer members achieve net profits in the top 10% of the industry.
But not every group is right for every MSP. Some are structured and intense. Some are community-driven and accessible. Some are free; others cost thousands of dollars a month. Some are right for a brand new business; others are designed for a team ready to sell.
This guide covers the major players in the MSP peer group and community worth knowing about in 2026, what each one actually is, what it costs, who it is built for, and what you get when you join. We have done the research so you can make the right call for your business.
Last Updated: March 2026.
Quick Comparison: At a Glance
Pricing reflects publicly available information as of March 2026. Contact each organization directly to confirm current rates.
1. IT Nation Evolve (ConnectWise)
The structured, accountability-first peer group built for serious growth and one of the most recognized names in the MSP industry.
IT Nation Evolve is the peer group program operated by ConnectWise under the IT Nation umbrella. Its roots go back to HTG Peer Groups, which ConnectWise acquired in January 2018, a program that itself had been running for roughly two decades before that. For many MSPs, Evolve is the first serious peer group they have ever encountered, and for good reason: it is one of the most deeply resourced programs in the channel.
The group's core premise is structured accountability. Members are committing to a process, a framework, and a schedule. Evolve is designed for MSP owners and their key leaders, and it offers differentiated tracks based on your revenue stage and your role within the company.
How It Works
Evolve groups consist of small groups of non-competing companies. Groups are curated carefully: members come from different geographic regions but operate businesses of similar size and model, which makes the peer comparisons meaningful and keeps competitive anxiety out of the room. Each group is facilitated by experienced leaders who help the group stay on track, challenge assumptions, and drive real outcomes.
Most groups meet quarterly. In-person groups spend two days together at each meeting. Smaller and earlier-stage groups may meet virtually on a monthly basis before transitioning to in-person. Evolve also offers leadership tracks for COOs, CFOs, service managers, and sales teams so the investment can extend deeper into your organization than just the owner.
The Track System
Evolve organizes members into distinct tracks based on their business stage:
- Evolve 1 (Virtual): Monthly two-hour virtual meetings. Designed for smaller MSPs looking to grow specifically from $750k to beyond in annual revenue. This is the entry point into the Evolve system and a prerequisite for Evolve 2.
- Evolve 2: Quarterly in-person, two-day meetings. For MSP owners and executives building strong financial and leadership foundations. One year in Evolve 2 is a prerequisite for Evolve 3.
- Evolve 3: Quarterly in-person, two-day meetings with optional community days. For more advanced owners focused on legacy planning and high accountability. The most senior owner track.
- Evolve Edge: Quarterly in-person, one-and-a-half-day meetings. For mid-to-large MSP executives seeking an intense focus on profitability and expert-level consultation.
- Role-Based Groups: Separate tracks for COO/CFO, Cybersecurity, Service Management, and Sales, which allows the full leadership team to participate in peer development.
What You Get
- Service Leadership Index (SLIQ) financial benchmarking tool: one of the most respected MSP benchmarking platforms in the industry
- Member Performance Dashboard for tracking progress against goals and peer benchmarks
- Planning for Success framework: structured business and goal-setting methodology
- Access to strategic partners including Sandler (The Ruby Group), vCIO University, UpSkill, and OSR Manage
- IT Nation Evolve Hub: an online member community for webinars, recordings, resources, and peer networking between meetings
- Educational webinars led by members and industry experts on topics from M&A to revenue growth and security
The Bottom Line
IT Nation Evolve is a premium, structured peer group program. It is not the lowest-cost option and it requires real time commitment, but for MSP owners who are serious about building a strategically sound, measurably growing business, it is one of the most powerful investments in the channel. If you are willing to do the work, Evolve does deliver.
Best Fit: MSP owners who want accountability, structure, benchmarking, and a clear pathway for increasing revenue. Also excellent for leadership teams looking to develop alongside the owner.
Apply At: itnation.connectwise.com/evolve
2. The ASCII Group
Founded in 1984, ASCII is North America's original IT community and the oldest still standing.
The ASCII Group was founded by Alan Weinberger in 1984, starting with just 14 independent computer dealers and a straightforward idea: that IT businesses could gain more leverage and power in the industry by acting as a community. More than four decades later, ASCII has grown into a membership organization with hundreds of member companies across the U.S. and Canada, and it remains one of the most accessible, vendor-neutral communities in the MSP world.
ASCII's most important characteristic (one it has maintained for its entire existence) is that it is vendor agnostic. There is no required toolset, no preferred PSA or RMM, no vendor that pays for influence over the community. The discussion forums are member-only and vendor-free. That independence is the foundation of why MSPs trust what they hear inside ASCII.
What ASCII Actually Offers
ASCII members get access to more than 70 programs under one membership. The core offering spans four categories:
- Peer Collaboration: Private, vendor-free discussion forums through ASCII-Link, where real-time peer conversations happen daily. Small-group peer meetings both virtually and in person. Members can ask questions, share challenges, and get candid advice from fellow MSP owners without vendor noise.
- Operational Savings: Pre-negotiated partner programs covering business insurance, credit card processing, leasing, background checks, and dozens of technology vendor relationships. ASCII uses its collective buying power to get MSPs better pricing than they could negotiate independently.
- Growth & Advancement: Subcontracting opportunities through the member portal, allowing MSPs to take on work outside their geography or specialty through trusted peers, or offer their services to other members who need help.
- Marketing Support: Access to marketing content tools, social media resources, and visibility programs to help MSPs build their brands and maintain consistent client outreach.
The Member Portal
In 2025, ASCII launched a redesigned corporate website and new member portal which is simply a centralized platform for real-time community engagement. The portal allows members to submit subcontracting requests, exchange vendor recommendations, explore acquisition opportunities, and offer or receive support during service disruptions or emergencies. It formalizes what had always existed informally: MSPs helping each other in practical, business-focused ways.
Membership & Cost
ASCII offers multiple membership tiers with full-year, annual, and month-to-month options (minimum three months). All tiers include full access to all ASCII member benefits for the entire company, no additional cost for additional employees.
The Bottom Line
ASCII is the ideal community for MSPs who want accessible, no-pressure peer connection alongside tangible operational value, vendor discounts, buying power, marketing tools, and a trusted community forum. It is not a highly structured peer group with quarterly in-person deep dives; it is more of a professional home base for MSPs who want to stay connected and have credible peers to call when things get hard.
Best Fit: MSPs of any size, especially those looking for affordable membership with immediate, practical ROI from savings programs alongside genuine peer community.
Learn More At: ascii.com
3. TruMethods (TruPeer)
Built by an MSP, for MSPs with a proprietary business framework that has become one of the most proven profitability systems in the channel.
TruMethods was founded by Gary Pica in 2008, after he had already spent a decade building and running a successful MSP. Pica is one of ChannelPro's recognized industry visionaries and one of the most cited coaches in the MSP space. His entire approach to TruMethods grew from a personal realization: by building the right standards, doing continuous alignment to those standards, and reducing reactive noise in his own MSP, he dramatically improved profitability and quality of life. TruPeer is the peer group arm of TruMethods, now operating under Kaseya following an acquisition.
In July 2025, Kaseya also acquired Robin Robins' Technology Marketing Toolkit (which we'll be discussing next) and is working to integrate TMT's marketing expertise with TruPeer's operational and peer group framework, creating what Kaseya describes as the "most complete business development program in the channel". Gary Pica now serves as Chief Community Officer at Kaseya, with Robin Robins in a strategic advisory role.
The TruMethods Framework
What distinguishes TruMethods from most peer groups is that membership is not just about peer conversation, it is about implementing a specific, proven framework for running an MSP. The TruMethods framework focuses on five outcomes:
- Sales: A system for adding new managed service customers at a predictable, consistent rate every month
- Packaging and Pricing: A methodology for commanding seat prices that are 20-30% higher than the industry average
- Profitability: A framework for achieving net profits in the top 10% of the industry
- Scalability: Tools and processes to break through revenue plateaus and scale exponentially
- Company Value: Helping owners who eventually want to sell their business make it an attractive acquisition target
TruPeer: The Standard Program
TruPeer is the flagship peer group program. It combines quarterly strategic peer meetings (three in-person, one virtual per year), bi-monthly accountability calls with peer members, bi-weekly group office hours with TruMethods experts, group webinars on quarterly themes, full access to the TruMethods framework and resource portal, and access to the TruMethods proprietary benchmarking platform. Powered Services Pro is also included, providing customizable marketing content and an automated marketing platform.
Tool Agnostic
Despite being owned by Kaseya, any MSP can join TruPeer regardless of the tools in their stack. This is worth noting: membership is not contingent on using Kaseya products, and the framework is designed to work across any PSA/RMM combination.
The Bottom Line
TruMethods is for the MSP owner who wants a systematic, framework-driven path to profitability. If you are willing to implement a defined operational methodology and hold yourself accountable to measurable outcomes, TruPeer delivers. The peer group element amplifies the framework; the framework makes the peer group meaningful. In November of 2025, a Redditor in the r/msp Subreddit says this about TruPeer: "...The structure really pushes you to think like a business owner rather than just an operator. That said, the biggest factor is commitment. If you just show up passively, it won’t move the needle. But if you engage, share openly, and act on feedback, you’ll get a lot out of it especially from the peer collaboration."
Best Fit: MSP owners at any size who want structured, framework-driven accountability with a proven record of improving profitability. Particularly strong for those targeting top-decile financial performance.
Learn More At: trumethods.com
4. Robin Robins / Technology Marketing Toolkit (TMT)
The most marketing-focused peer program in the MSP channel, now operating alongside TruPeer.
Robin Robins founded Technology Marketing Toolkit in 2001. Over 25 years, she built TMT into what she claims (with substantial evidence behind it) is the largest MSP peer group in the IT services industry by member count. Tense of thousands of MSPs and IT services clients have worked with TMT in some capacity. In July 2025, Kaseya acquired TMT, with Robin Robins moving into a strategic advisory role focused on creating marketing and sales tools and training for Kaseya's unified peer community as mentioned in the section above.
But one of TMT's greatest strengths is that its focus has always been singular: marketing and sales. Not operational efficiency, not financial benchmarking, not technical delivery. If your primary constraint is generating new business, building a predictable pipeline, and learning how to sell IT services effectively, TMT was designed for you.
- MSP Launch Academy: Entry-level access. Designed for MSPs under $500k in revenue who want to start building a marketing foundation from nothing.
- Accelerators Club: Designed for established MSPs in that range between $500k and $5M that want to implement a more aggressive marketing plan.
- Producers Club: An invite-only peer group with the express purpose of building an MSP to be in the top 5% of the industry.
What You Get in the Toolkit
- Monthly live Q&A with Robin Robins on marketing, websites, sales strategies, lead generation, and pricing
- Monthly 'How-To' webinar with a senior MSP member on their own growth strategies
- Sales playbooks, templates, and scripts for closing high-dollar IT contracts
- Done-for-you marketing campaigns, email sequences, and direct mail materials
- Access to MSP Success Magazine for content placement and credibility building
- Producers Club peer-led accountability groups for ongoing development
- Annual Boot Camp event with 1,500+ MSP attendees for intensive marketing and sales training (as of this writing March 4th, 2026—the event scheduled for the beginning of April is already 80% full)
Important Context for 2026
With the Kaseya acquisition finalized in mid-2025, TMT is being integrated with TruPeer. For prospective members, this means the combined program should eventually offer both operational/profitability coaching from TruMethods and marketing/sales coaching from TMT under one umbrella. The integration is still developing, so you may want to contact Kaseya directly to understand the current state of the combined offering before committing.
The Bottom Line
Robin Robins built a legitimate, results-driven marketing program for MSPs, and the documented results from members are incredibly compelling. The tiers can be expensive (up to $2,997/month) but for MSPs where sales and marketing is the primary bottleneck to growth, the ROI can be significant. The community culture is intensely growth-focused and entrepreneurially minded.
Best Fit: Marketing-oriented MSP owners who want done-for-you campaigns, peer accountability, and successful sales systems. Most powerful for owners who are already operationally solid and want to accelerate top-line revenue.
Learn More At: technologymarketingtoolkit.com
5. GTIA (formerly CompTIA Community)
"The only vendor-neutral, nonprofit membership association" for the global IT channel which was recently reborn as its own independent organization with an endowment to match.
GTIA (the Global Technology Industry Association) is the organization most MSPs know as the CompTIA Community. In late 2024, CompTIA was acquired by private equity firms H.I.G. Capital and Thoma Bravo. As part of that transaction, the membership/community side of CompTIA was separated from the for-profit certification and training business, and in early 2025 it became GTIA: an independent, 501(c)(6) nonprofit trade association.
The sale created a substantial endowment that GTIA uses to subsidize membership dues indefinitely. That means GTIA membership remains highly accessible and affordable, and the organization is now free to focus entirely on its member community without the commercial pressures of a certification business. GTIA represents tens of thousands of professionals from more than 2,000 MSPs, solution providers, vendors, distributors, and other companies across the global IT channel.
What GTIA Offers
- Member-Led Regional Communities: GTIA operates communities in North America, UK & Ireland, Benelux, DACH, ASEAN, and ANZ, with ongoing expansion into new regions. Each region has member-led groups and local events.
- Interest Groups: Specialized communities within GTIA organized by topic or role, allowing members to connect with peers who share specific business focuses.
- ChannelCon: GTIA's annual flagship conference: a vendor-neutral event known in the channel for its education quality and genuine community atmosphere. ChannelCon 2026 is slated for San Diego, August 3-5.
- ChannelCon EMEA: The European equivalent of ChannelCon, held annually in London. This year November 9-10.
- Proprietary Research: GTIA produces original industry research that members access, including M&A trend analysis, and workforce studies that help members understand the market they operate in.
- GTIA Cybersecurity ISAO: An Information Sharing and Analysis Organization focused on threat intelligence for MSPs and channel companies. Included in MSP and solution provider membership.
- GTIA Cybersecurity Trustmark: A certification program that validates an MSP's security posture and can be used as a differentiator in sales conversations
Who Belongs to GTIA
GTIA membership spans solution providers, value-added resellers, MSPs, MSSPs, SaaS providers, integrators, independent software vendors, technology consultants, vendors,
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